Facebook is rolling out tools that allow big brands to connect the dots between customers' offline purchase histories and Facebook's trove of user data. The promise of more potent ad-targeting has led brands such as PepsiCo, Neiman Marcus and General Motors to ramp up their spending on the network. "In the past, we really just used Facebook as an engagement tool," says Hyundai America social media manager Sean Williams. "We're now thinking about turning this into an evergreen, or always on, program."
Facebook woos brands with new data-targeting tools
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals