Facebook woos brands with new data-targeting tools

04/10/2013 | Wall Street Journal, The

Facebook is rolling out tools that allow big brands to connect the dots between customers' offline purchase histories and Facebook's trove of user data. The promise of more potent ad-targeting has led brands such as PepsiCo, Neiman Marcus and General Motors to ramp up their spending on the network. "In the past, we really just used Facebook as an engagement tool," says Hyundai America social media manager Sean Williams. "We're now thinking about turning this into an evergreen, or always on, program."

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA