A female candidate's electability dims if media talks about appearance

04/10/2013 | ThinkProgress.org

Any mention of a female candidate’s appearance while she is running for office has an impact on how the candidate fares on election day, according to results of a new survey from the Name It, Change It project. The characterization of appearance-related comments do not appear to matter, as survey respondents reacted negatively to any such descriptions (whether negative or positive).

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