Hashtag-based campaign at SES New York was a sneaky success story

04/10/2013 | ClickZ

The success of the Webtrends' #didyouseethat B2B campaign at SES New York demonstrates "why successful social media campaigns are no accident," Marketing Programs Manager John Lee writes. "They're the direct result of a strategic, intentional framework that forces marketers to tie 'Wow!' to hard, tangible metrics." The campaign, in which SES attendees were asked to find someone wearing branded, garishly decorated sneakers, garnered more than 3,500 unique social interactions and "face-to-face conversations with 30 target brands," Lee writes.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY