Hertz expands advertising deal to Dollar, Thrifty brands

04/10/2013 | Digital Signage Connection

Hertz has expanded its advertising partnership with Encompass Media Group to the Dollar and Thrifty car rental brands it acquired last year. In addition to traditional location signage, Encompass also integrates the brands' messages into the car rental experience, from key fobs and printed maps to digital display ads on the GPS launch screen.

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