Hipset turns to YouTube to monetize music-video content

04/10/2013 | Hollywood Reporter (free content), The

Hipset, a developer of music and entertainment applications, is launching a YouTube network designed to offer musicians an avenue to monetize value-added content, such as backstage footage and interviews. "What we're helping [artists and celebrities] do is develop more behind the scenes content and then helping them monetize that," CEO Matt Schlicht says.

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Hollywood Reporter (free content), The

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