Holiday Inn Express revives Stay Smart ad campaign

04/10/2013 | HotelsMag.com (free registration)

InterContinental Hotels Group has unveiled a new series of advertising material for its Holiday Inn Express brand under an updated version of its popular Stay Smart program. "The new campaign gives us an opportunity to showcase the Holiday Inn Express brand to a new audience in entirely new ways," said Heather Balsley, senior vice president of the Holiday Inn Brand Family for the Americas. The $20 million campaign includes TV commercials on major and local networks as well as communications through billboards and online channels.

View Full Article in:

HotelsMag.com (free registration)

Published in Brief: