How to create a culture of selling

04/10/2013 | Selling Power (free registration)

Focusing on customers' needs is important, but you also should attempt to build a culture that supports the efforts of the sales organization. Selling needs to be a focus at every level of your business, from the street level to the executive suite. This approach is "easier said than done, but the results can be magic for top-line and bottom-line growth," this article notes.

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