Hy-Vee uses recipe contest to promote beef launch

04/10/2013 | Supermarket News (free registration)

Hy-Vee has debuted 100% Natural Angus Reserve Beef, a product made from grain-fed cows. The launch is being supported with a recipe contest, with the creator of the winning recipe receiving a Brinkmann grill and $100 worth of the meat.

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