Jay-Z picks wife Beyonce for Bud's "Made in America" event

04/10/2013 | Advertising Age (tiered subscription model)

Beyonce and Nine Inch Nails are headlining Anheuser-Busch InBev's "Budweiser Made in America" concert in Philadelphia during Labor Day weekend. Jay-Z, who headlined the first "Made in America" event last year, continues to curate the talent for the show in a play for a younger, multicultural demographic, writes E.J. Schultz. Budweiser used Spotify to announce the lineup and is taking over the streaming service's home page to build buzz for the event.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA