Jay-Z picks wife Beyonce for Bud's "Made in America" event

04/10/2013 | Advertising Age (tiered subscription model)

Beyonce and Nine Inch Nails are headlining Anheuser-Busch InBev's "Budweiser Made in America" concert in Philadelphia during Labor Day weekend. Jay-Z, who headlined the first "Made in America" event last year, continues to curate the talent for the show in a play for a younger, multicultural demographic, writes E.J. Schultz. Budweiser used Spotify to announce the lineup and is taking over the streaming service's home page to build buzz for the event.

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