Macy's celebrates summer "Icons" in promo events

04/10/2013 | MediaPost Communications

An "American Icons" campaign from Macy's will play off summer traditions such as baseball and backyard grilling. A celebration of drive-in theaters is also part of the designer clothes promotion, with 20 stores projecting classic movies on the side of their buildings. Pop singers Megan and Liz will take a sponsored tour over the summer and perform at Macy's Fourth of July fireworks show.

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