Marketers seek Big Data for developing predictive analytics

04/10/2013 | eMarketer

More than 6 in 10 marketers say Big Data is an opportunity and an obstacle, admitting they have a "long way to go" before the obstacles are eliminated, according to a CMO Council/SAS survey. Only 15% consider it a full opportunity at this point. The marketers said they were most interested in gathering data for predictive analytics around the lifetime value of customers (71%) and adding online customer or use profiles to their databases (53%).

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