Microsoft ups the ante with new anti-Google ads

04/10/2013 | USA Today

Microsoft is rolling out the third iteration of its "Scroogled" campaign, which seeks to paint Google as an avaricious, power-hungry behemoth with no regard for its customers' privacy rights. The latest ads focus on personal information gathered and shared by smartphone and tablet applications. The negative ads are a sign of Google's powerhouse position, analysts say. "It's always the underdog that does negative advertising like this, and there is no doubt that Microsoft is now the underdog," said Jonathan Weber of LunaMetrics.

View Full Article in:

USA Today

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA