Home Depot's latest mobile ad push encourages recipients to download the brand's mobile application, rather than targeting them with a particular call to action. Users land on a mobile-optimized website, writes Lauren Johnson. "By making it difficult to find the right content, Home Depot could be missing out on a big opportunity to cement quick sales or drive app downloads," she writes.
Mobile ads may miss the mark for Home Depot
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals