Mobile ads may miss the mark for Home Depot

04/10/2013 | MobileCommerceDaily.com

Home Depot's latest mobile ad push encourages recipients to download the brand's mobile application, rather than targeting them with a particular call to action. Users land on a mobile-optimized website, writes Lauren Johnson. "By making it difficult to find the right content, Home Depot could be missing out on a big opportunity to cement quick sales or drive app downloads," she writes.

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