Mobile ads may miss the mark for Home Depot

04/10/2013 | MobileCommerceDaily.com

Home Depot's latest mobile ad push encourages recipients to download the brand's mobile application, rather than targeting them with a particular call to action. Users land on a mobile-optimized website, writes Lauren Johnson. "By making it difficult to find the right content, Home Depot could be missing out on a big opportunity to cement quick sales or drive app downloads," she writes.

View Full Article in:

MobileCommerceDaily.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA