Mobile location data is helping Pinkberry drive business to its frozen yogurt shops. A banner ad for the brand on Pandora's iPhone application offers $1 off the chain's new Greek yogurt product and provides directions to the nearest location. The location-based ad only appears for consumers who are within a mile of an outlet.
Pinkberry targets mobile users by location with coupon incentive
SmartBrief Job Listings for Media
|COO - Digital Product Manager – Data||
|Director of Communications||
Mobile Marketing Association
|New York, NY|
|Print Production Manager||
Wilen New York
|Farmingdale 11735, NY|
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.