Pizza Hut rolls out extra-cheesy pie

04/10/2013 | Wall Street Journal, The

Pizza Hut has launched a new style of pizza it calls "Crazy Cheesy Crust." The pie features pizza dough "bowls" filled with cheese. "The main thing our customers tell us they want is more cheese," said Sarah Beddoe, a marketing executive at Pizza Hut. "Crust has always been bread-first, but with this, you taste the cheese first."

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