Premier League referee's jersey is up for grabs as ad space

04/10/2013 | Wall Street Journal, The

Soccer's Premier League in England is expecting an opening of ad space on the referee's jersey as early as next season, writes Ravi Ubha. Expedia's novel sponsorship expires this season. A referee-jersey sponsorship is thought to cost about $1.5 million year, considerably less than quickly inflating cost of player jersey ads -- GM's Chevrolet reportedly spent more than $500 million on a seven-year deal with Manchester United.

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