Sales up for Duane Reade hosiery during blogger campaign

04/10/2013 | Internet Retailer

A blogger outreach campaign for Duane Reade hosiery helped boost sales 28% during the six weeks of the campaign and increased online mentions of Duane Reade in connection with discussions about hosiery by 89%. Marketing firm Collective Bias paid around two dozen fashion bloggers to wear Duane Reade hosiery and write about their experiences on their blogs and on social media.

View Full Article in:

Internet Retailer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY