Sales up for Duane Reade hosiery during blogger campaign

04/10/2013 | Internet Retailer

A blogger outreach campaign for Duane Reade hosiery helped boost sales 28% during the six weeks of the campaign and increased online mentions of Duane Reade in connection with discussions about hosiery by 89%. Marketing firm Collective Bias paid around two dozen fashion bloggers to wear Duane Reade hosiery and write about their experiences on their blogs and on social media.

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