Sales up for Duane Reade hosiery during blogger campaign

04/10/2013 | Internet Retailer

A blogger outreach campaign for Duane Reade hosiery helped boost sales 28% during the six weeks of the campaign and increased online mentions of Duane Reade in connection with discussions about hosiery by 89%. Marketing firm Collective Bias paid around two dozen fashion bloggers to wear Duane Reade hosiery and write about their experiences on their blogs and on social media.

View Full Article in:

Internet Retailer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA