Search marketing helps auto industry sell more vehicles

04/10/2013 | eMarketer

Search marketing is emerging as an attractive and effective platform for the auto industry, according to an eMarketer analysis. Studies show that search marketing is one of the most influential marketing forms when it comes to shaping purchase decisions, and that people use search while they're still making up their minds about what to buy. "Search users are especially attractive for brands because they tend to search most when they are in the market to buy," this article notes.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals