Taking a look at the trouble with ad tech

04/10/2013 | Advertising Age (tiered subscription model)

Technology has never been more important to advertisers -- but too often ad tech devolves into bickering over metrics, writes Bill Demas. Instead, the industry should seek to build bridges between marketing and tech teams, and find ways to deliver transparency, clarity and real return on investment, Demas argues. "It's time we move beyond the ad-tech swordfight and get to a mature position where enterprise technology shapes the future of marketing," he writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR