Wal-Mart asks partners for content to activate Print Plus

04/10/2013 | Advertising Age (tiered subscription model)

Wal-Mart is asking brands to provide accessible content for recipes and digital videos as part of a Print Plus program for its weekly circular, writes Jack Neff. Clint McClain, senior director of marketing communications platforms, expects 90% of the Print Plus content to come from partners. Senior Vice President of Marketing Tony Rogers told advertisers at a conference: "We have a good marketing department, but it's not that big. So we need your help. I bet you're sitting on content that together we can take and put in front of the right customers."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX