Wal-Mart is asking brands to provide accessible content for recipes and digital videos as part of a Print Plus program for its weekly circular, writes Jack Neff. Clint McClain, senior director of marketing communications platforms, expects 90% of the Print Plus content to come from partners. Senior Vice President of Marketing Tony Rogers told advertisers at a conference: "We have a good marketing department, but it's not that big. So we need your help. I bet you're sitting on content that together we can take and put in front of the right customers."
Wal-Mart asks partners for content to activate Print Plus
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals