Wal-Mart asks partners for content to activate Print Plus

04/10/2013 | Advertising Age (tiered subscription model)

Wal-Mart is asking brands to provide accessible content for recipes and digital videos as part of a Print Plus program for its weekly circular, writes Jack Neff. Clint McClain, senior director of marketing communications platforms, expects 90% of the Print Plus content to come from partners. Senior Vice President of Marketing Tony Rogers told advertisers at a conference: "We have a good marketing department, but it's not that big. So we need your help. I bet you're sitting on content that together we can take and put in front of the right customers."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA