Where Web-based apps have an edge over native

04/10/2013 | Mobile Marketer

Native and Web-based HTML5 applications have their advantages and disadvantages, Chantal Tode writes. Native applications are promoted in app stores, with an icon on the homepage, for an awareness advantage, whereas Web-based apps boast a greater reach that's attractive to advertisers. "HTML 5 apps offer a significant advantage when it comes to advertising because they are more easily accessible from a QR code ... in a banner ad, on print ads and billboards that links directly to an HTML5 app," Tode writes.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY