Boomers pick up the pace as digital consumers

04/11/2011 | Mashable

Defying common perceptions, boomers and seniors are embracing digital technology at an accelerating rate. To the extent that reluctance remains, it's often a product of the fact that digital services are designed without the aging user in mind. Even so, smartphones, tablets and social media are making huge inroads among those 55 and older, whose enthusiasm for the latest gadgets and mobile services can be as strong as that of consumers in their prime, writes Jamie Carracher.

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