Mobile campaign for "Mirror, Mirror" taps Pandora, Fandango

04/11/2012 | Mobile Marketer

Relativity Media's mobile banner ads on Pandora and the TV Guide iPhone application for the movie "Mirror, Mirror" take users directly to a Fandango Web page where they can view a trailer, find theaters and buy tickets. The ad comes after similar mobile campaigns by other studios this year.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY