Will Ike and Mike split up?

04/11/2012 | New York Times (tiered subscription model), The

The fictitious candy pairing of Mike and Ike are splitting up, at least according to a marketing campaign by the Elevator Group to reinvigorate the brand. A social-network-driven campaign features pop singers and athletes aligning with one side or the other.

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New York Times (tiered subscription model), The

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