AT&T division to tell customer stories during the Masters

04/11/2013 | BtoB Magazine

AT&T Advanced Business Solutions is using customer stories as part of its "network of possibilities" campaign through BBDO New York and will run commercials during the Masters. The spots target enterprise customers and small to medium-size businesses with stories from Amtrak, Hertz, and Nuccio Heating and Air Conditioning. "We are targeting people within businesses who appreciate how technology can fundamentally change the way they work and transform business," says Alicia Dietsch, vice president of marketing communications.

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