CFOs should avoid ROI if they want company to thrive

04/11/2013 | Wall Street Journal/CFO Journal, The

That ubiquitous metric return on investment, and its related return on equity and internal rate of return, should be avoided by CFOs because it ultimately will cause a company to "underinvest, under-innovate, under-scale, and under-grow," writes Bennett Stewart, CEO of EVA Dimensions. Economic value added -- a firm's profit less a capital charge -- is a better metric, Stewart notes.

View Full Article in:

Wall Street Journal/CFO Journal, The

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Merchandise Planner
rue21
Warrendale, Pennsylvania
Senior Marketing Manager - Media
Shoe Carnival, Inc.
Evansville, Indiana
DIRECTOR OF FINANCE
Ralph Lauren
New York, New York
Sr. Financial Analyst
Orchard Brands
Beverly, Massachusetts
Customer Insights Manager
The Exchange
AAFES HQ, Dallas, Texas