Column: Hotels need strategy to innovate

04/11/2013 | HotelNewsNow.com

Hotels can deploy an innovation strategy to ensure they stay ahead of the game and focus their creative efforts on areas they want to develop. Kevin Holt, founder and president of Co.Innovation Consulting, which specializes in the hospitality industry, says innovation initiatives should focus on pinpointing market scope, determining differentiators and then deploying a system to realize the differentiators.

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