Does your company have a road map?

04/11/2013 | SmartBrief/SmartBlog on Leadership

Companies can only succeed when they understand their customers, writes Parmelee Eastman. That means building an effective and ongoing research and intelligence operation to guide your sales force, managers and strategic planners. "You or someone in your firm should be collecting, analyzing and disseminating competitive intelligence on a continuing basis," Eastman notes.

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