Companies can only succeed when they understand their customers, writes Parmelee Eastman. That means building an effective and ongoing research and intelligence operation to guide your sales force, managers and strategic planners. "You or someone in your firm should be collecting, analyzing and disseminating competitive intelligence on a continuing basis," Eastman notes.
Does your company have a road map?
SmartBrief Job Listings for Business
|Human Resource Director||
|Salt Lake City, UT|
|Vice-President of Global Sales||
|Chief Operations Officer||
Delta Community Supports
|Blue Bell, PA|
|Manager, Technical Staffing||
|Administrative Management Specialist||