Engagement, not follower count, is the real measure of Twitter success

04/11/2013 | Small Business Trends

Twitter isn't a numbers game for business owners, Jessica Davis writes. Instead of rushing to accumulate as many followers as possible, small-business owners are advised to focus on building a smaller core of strongly engaged followers. "To ensure that your Twitter marketing campaign succeeds, you need your followers to share your tweets and content with their followers," Davis writes.

View Full Article in:

Small Business Trends

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY