Engagement, not follower count, is the real measure of Twitter success

04/11/2013 | Small Business Trends

Twitter isn't a numbers game for business owners, Jessica Davis writes. Instead of rushing to accumulate as many followers as possible, small-business owners are advised to focus on building a smaller core of strongly engaged followers. "To ensure that your Twitter marketing campaign succeeds, you need your followers to share your tweets and content with their followers," Davis writes.

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