Engagement, not follower count, is the real measure of Twitter success

04/11/2013 | Small Business Trends

Twitter isn't a numbers game, Jessica Davis writes. Instead of rushing to accumulate as many followers as possible, small-business owners are better advised to focus on building a smaller core of strongly engaged followers. "Most small businesses have limited resources and cannot afford to have inefficient social media marketing campaigns," Davis writes.

View Full Article in:

Small Business Trends

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Confidential
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC