Facebook could help improve HIV self-test rates, researchers say

04/11/2013 | SmartBrief/SmartBlog on Social Media

Social media is emerging as a powerful tool for researchers investigating illness prevention and other health care issues. In one study, researchers at the University of California, Los Angeles, used Facebook groups to engage gay black and Latino men, and found that people who posted HIV-related messages on the social network were 11 times more likely to order do-it-yourself HIV testing kits.

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