Funny or Die teams with Turner for branded shorts

04/11/2013 | Adweek · MediaPost Communications

Six months after striking an ad-sales partnership with Turner, comedy portal Funny or Die is to begin producing short-form branded content that Turner will distribute across its Web, mobile and linear channels. The first short is a parody of dating shows starring James Van Der Beek that promotes the HTC One smartphone. It will air on cable's TruTV, TBS and Adult Swim as well as on cable properties and in theaters through a partnership with National CineMedia.

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Adweek · MediaPost Communications

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