Going gourmet to secure a bigger share of the cranberry market

Terra Beata Farms, a cranberry company based in Canada, is struggling in a market that has become increasingly crowded and dominated by U.S.-based Ocean Spray. The company would like to expand its retail presence in Canada, where profit margins are better than in international markets. Experts say the company should focus on offering a gourmet, high-quality product, perform market research and establish connections with distributors, brokers and buyers.

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