Has your company forgetten who the real customer is?

04/11/2013 | CFO.com

Often, companies develop supply-chain optimization processes that focus on serving other internal corporate divisions, rather than the end customer, writes Shawn Casemore. That's a mistake: it's better to promote internal collaboration and streamline the supply-chain by focusing relentlessly on the customer's needs. "Developing a strategic focus begins with understanding who the real customer is, and that customer is not internal," Casemore writes.

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