How interactive marketing boosts lead-generation efficiency

04/11/2013 | Eloqua

Interactive advertising tactics can make your marketing efforts truly "customer centric," writes Seth Lieberman, CEO of SnapApp. Calls-to-action generated by a targeted conversation lead to a greater response than the one-way monologues of typical ads. Target shareable content based on the customer's needs and "[y]our prospects will do your marketing work for free." Also, use interactive marketing to pre-qualify leads using "specific question and answer profile data," Lieberman writes.

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