McDonald's ad in Boston offends advocates for the mentally ill

04/11/2013 | USA Today

McDonald's has pulled ads displayed on Massachusetts Bay Transportation Authority trains that mimic depression help-line services. The ads show a woman with her head in hand and the copy "You're not alone. Millions of people love the Big Mac." It also offers an 800 number that connects callers to a McDonald's customer satisfaction department. The company said the ad was not approved, adding "[a]s soon as we learned about it, we asked that it be taken down immediately."

View Full Article in:

USA Today

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY