MTV blurs lines between programming, marketing

04/11/2013 | MediaPost Communications

The line between content and commerce for this month's "MTV Movie Awards" were sufficiently blurred, with MTV personalities such as Tyler Posey of "Teen Wolf," Vinny Guadagnino of "Jersey Shore" and Josh Horowitz of "Friday Night Wraps" appearing in ads for Axe, Dr Pepper and HTC. "Partners come to us with their [brand] messages, and we want to reinforce them in a way that feels organic to our audience," said Rachel Baumgarten, senior vice president of integrated marketing at MTV Networks.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY