Omnicom's OMD wins Experian's media buying and planning

04/11/2013 | Advertising Age (tiered subscription model)

Experian has enlisted OMD for media buying and planning, following a review. Media buying incumbent Ocean Media declined to participate, and The Martin Agency's planning duties will be reassigned to OMD, leaving Martin with the creative account. Experian spent $384.6 million on measured media last year, including $222.4 million on its brand, according to Kantar.

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