P&G is again The Hub's shopper-marketing king

04/11/2013 | Advertising Age (tiered subscription model)

Procter & Gamble has made a comeback to land atop The Hub's list of shopper-marketing companies. Campbell Soup and Kimberly-Clark followed, with last year's top marketer, Unilever, dropping to 8th place. "I think there's a sense that perhaps P&G took their eye off the ball for a little while, but they returned with greater focus," says The Hub founder Tim Manners. The top shopper-marketing agencies were CatapultRPM, Mars Advertising and Acosta Mosaic Group.

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