Report: More than half of consumers use banking mobile apps

04/11/2013 | Adweek

Nearly 60% of consumers are using their bank's mobile application, outpacing the use of bank websites, according to a survey by the Interactive Advertising Bureau, InMobi and Viggle. Smartphones are also being used by more than 4 in 10 consumers for paying phone bills and buying music, movies and apps, the report shows. "Consumers show a definite willingness and interest in using their smartphones as a mechanism for making payments," says Shrikant Latkar, vice president of global marketing at InMobi.

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