Report: More than half of consumers use banking mobile apps

04/11/2013 | Adweek

Nearly 60% of consumers are using their bank's mobile application, outpacing the use of bank websites, according to a survey by the Interactive Advertising Bureau, InMobi and Viggle. Smartphones are also being used by more than 4 in 10 consumers for paying phone bills and buying music, movies and apps, the report shows. "Consumers show a definite willingness and interest in using their smartphones as a mechanism for making payments," says Shrikant Latkar, vice president of global marketing at InMobi.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY