Ruby Tuesday moves back toward its casual roots

04/11/2013 | BurgerBusiness.com

Ruby Tuesday executives were right to move the 786-unit casual chain away from the increasingly crowded bar-and-grill arena, but efforts to go upscale overshot the mark, said CEO James J. "JJ" Buettgen, who began reversing course last November. New ad campaigns, menu items and price points harken back to the chain's roots, he said.

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