Marketers will benefit by recognizing that more consumers are snacking and grazing throughout the day, instead of sitting down to three meals, says Sally Lyons Wyatt, who leads client insight at SymphonyIRI Group. When snacking, consumers "want to eat healthier, but they also want a moment to eat what tastes good without worrying about the healthy options," Lyons Wyatt said. "They seek the 'bells and whistles' in snack foods."
Shift to mini meals puts focus on snacks
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