Triscuit debuts Brown Rice line

04/11/2013 | Advertising Age (tiered subscription model)

Mondelez International has added a Brown Rice line to its Triscuit brand, with ingredients including sweet potatoes, brown rice and red beans to appeal to consumers who are snacking more in place of eating full meals. Print ads highlight that the ingredients are "real food," and the company said the new crackers and lighter and crispier.

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