TV spots to be repurposed as interactive mobile campaigns

04/11/2013 | Adweek

Advertisers will be able to turn their TV ads into interactive mobile advertising with coupons under a new service offered by Fox News, The Wall Street Journal and Shaw Media. The three media companies and mDialog are developing the platform, which will repurpose TV spots in the form of location-based mobile campaigns.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY