Advertisers will be able to turn their TV ads into interactive mobile advertising with coupons under a new service offered by Fox News, The Wall Street Journal and Shaw Media. The three media companies and mDialog are developing the platform, which will repurpose TV spots in the form of location-based mobile campaigns.
TV spots to be repurposed as interactive mobile campaigns
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||