The WWE has evolved from a niche programming supplier to a "24/7 virtual network" that is trying to reach audiences "across all platforms," said Michelle Wilson, WWE's chief marketing officer. With the apparent goal of launching its own channel, WWE is using social media, applications and other digital tools to expand its brand footprint. WWE's social media reach, for example, extends across 10 channels to 144 million users.
WWE hits the promotional mat as it eyes TV network
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