Internet takes fashion to farthest reaches

04/12/2010 | Economic Times (India), The

Budding fashionistas in tiny towns in India are becoming buyers of Gucci, Prada and other luxury names, thanks to e-commerce. "Before Valentine's Day, we received a big order for Victoria's Secret lingerie from a place outside of Patna. One of our most regular clients is from Bhatinda. In the small towns of India, there are plenty of people who can afford the brands but don't have access to them, and that's where our Web site steps in," said e-commerce site CEO Ishita Swarup.

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Economic Times (India), The

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