3 ways to know if your innovation program is up to par

04/12/2011 | InnovationManagement.se (Sweden)

Companies that have successful innovation programs share three basic traits, writes Erik Roscam Abbing. They're deeply attuned to their customers' needs; they have a realistic sense of their own strengths and weaknesses; and they're capable of finding synergies between the two. "They have a knack for finding the sweet spot between what makes them unique and what their customer really values," Abbing says.

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