Gap turnaround driven by colored denim, '60s dresses

04/12/2012 | Bloomberg Businessweek

U.S. consumers have been rediscovering Gap and investors have followed suit -- better-than-expected same-store sales growth in February and March have led to a 37% rise in the company's share price. New product lines including colored denim at the retailer's namesake stores and "Mad Men" inspired '60s style dresses at Banana Republic are helping fuel the turnaround.

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