Can marketers persuade people to make sustainable choices?

04/12/2013 | TheEcologist.org (U.K.)

The same methods used to sell toothpaste can be harnessed to persuade consumers to make greener lifestyle choices, experts say. Companies such as Patagonia, Procter & Gamble and Toyota have all run campaigns intended to get customers to behave more responsibly. "Marketers have this great skill: They know how to get a specific target audience to want to do a specific thing," says Freya Williams of OgilvyEarth. "They can use that for good -- to save the world, to change behavior."

View Full Article in:

TheEcologist.org (U.K.)

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD